Creativity is one of those mysterious concepts that people chase.
The drive to create has spanned human history, from cave paintings to fan fiction. We long to contribute to the shared human creative library, be it a film or a story or a drawing.
Some people seem to be gifted with an innate sense of the creative craft that draws them. Others struggle with it.
But in either scenario, I think at least one thing is true.
To experience great creative output, you need to seek out great creative input.
Want to write a great book? You better be reading great books too.
Want to improve your painting? When was the last time you visited an art museum?
Starting your own band to let your song be heard? Support your local music community.
There is much to learn from paying attention to other people’s great work.
I think it works kind of like the need to go grocery shopping. Every week we fill up the fridge; every week we eat meals. If we don’t refill the fridge, eventually the food runs out.
Thus, the more you draw on your creativity, the more you should aim to appreciate other people’s creations.
Writing blog posts every day has thrown my need for creative input into sharp relief.
When you commit to create something every day or even every week, you start to look for inspiration all over the place. For me, inevitably, a lot of it stems from my everyday work interactions with clients and blog posts by colleagues.
But honestly, sometimes the more interesting ways to talk about marketing concepts are found in other contexts.
So I’ve been reading books– real books, the paper kind (today I finished my second book of the year, The Silkworm by Robert Galbraith). I’ve been playing games and trying to think of them in the context of what I write about here.
Even with some creative input, don’t expect inspiration to show up right away. Only rarely does it strike without some further thought.
That is why we need a little boredom in our lives. Instead of feared and stifled by smartphones, boredom should be appreciated, even lauded, as a creative sanctuary for ideas… a space where ideas can be nurtured.
Who knows? Maybe soon, if you allow yourself a moment of exciting creative boredom, something about the books or games or music you consume will show itself in the form of a creation of your own.