So you built a website. Is your target audience finding it?
If not, you may need some help with your search engine optimization (or SEO).
Search marketing is an exciting and constantly changing field thanks to ongoing updates in the Google search algorithm, and we pay close attention to what’s going on, including staying up to date on the latest semantic search opportunities. However, really good SEO is based on a few fundamental principles– and we focus on getting those same basic principles right with every search client.
SOLID WEBSITE FOUNDATIONS
There are some things that every website needs to have in place in order to be successful in Google. On its own, each one of these may not make a big difference in your SEO; however, if they are not in place and accurate, your rankings and traffic can take a hit. These can include:
- Fast loading speeds
- Accurate, keyword-friendly meta descriptions
- Appropriately tagged images
- Solid internal links
- Clear identification of address information for Google Local (if relevant)
Whether it’s video, photo, or writing, your content is at the heart of your website’s search presence. It tells your brand’s story, and (when done right) it tells Google what your website is really about.
There are several factors to consider when evaluating content for SEO, including strategic use of keywords, visual style, and use of headers. We can assess your website to determine whether your content is working well for you.
It is also important to have a plan to create fresh content for your website on an ongoing basis. We support a limited number of clients each year by writing blog posts, white papers, e-books, and other forms of online content. In addition, we consult and edit for many others to help them stay accountable to a posting calendar.
STRONG OFF-SITE PRESENCE
Growing a website isn’t like Field of Dreams. It’s not a “build it and they will come” scenario online.
Nearly every successful website has a successful off-site marketing strategy in place. In fact, in order to rank well in search, it is essential to spend time developing an external online presence– whether that is through a public relations strategy that gets you in the media, a backlink strategy that focuses on relevant directories and industry sites, or a social media strategy that drives traffic.
Interested in driving more relevant traffic to your website?