More and more businesses are hopping on the Facebook Live train as it becomes increasingly rewarding to broadcast to customers where they’re at: on Facebook.
Whether you own a small business or have a large corporate brand, there’s no doubt that live streaming on Facebook is becoming a great way to engage with your audience and get more buyers (or whatever you’re trying to achieve.) With that said, there are a few things you want to prepare your video for before going live. Use the four tips below before you officially hit the switch:
1. Pick a Device to Broadcast On
Most people broadcast to Facebook live from their smartphone, whether iPhone or Android. If you’re going this route, decide on whether you want to film horizontally or vertically. You can always move from normal camera mode to “selfie mode” to mix up perspectives.
While broadcasting live from a smartphone will get the job done, broadcasting live from a professional camera, game, or other type of equipment or streaming software can result in high quality audio and video which is sure to make your brand shine. External cameras like the Mevo Camera by Livestream can introduce HD cameras and more. With Facebook’s Live API, you can go live from an external camera, drone, or other high-quality machines.
Along the same lines, you want to look into the audio, stabilization, lighting, and overall feel of the video. Do some tests for technical purposes before the big broadcast so you can be comfortable that your Facebook Live is going to look and sound great.
2. Plan Some Creative Ideas
Think of Facebook Live as a mini-tv show. This is your time to think outside of the box and grab the attention of your audience.
Brainstorm ways to put a spin on your messaging after you’ve decided the goal for your video. Consider using elements of surprise, humor, and storytelling to drive home an engaging Facebook Live broadcast. You could also run some kind of contest, group panel-like conversation, or do a simple Q&A to get people commenting on your broadcast.
Which leads to another point: respond to comments before, during, and after your show. People are more likely to stay invested and engaged on your video the more that they feel involved. Shout out some names during the broadcast, introduce them during the beginning when people are joining in, ask them questions, and get to really know them.
In fact, if you have the hands, get someone to monitor and respond in real-time on a different device than the one used to broadcast. This hits two birds with one stone. For more ideas, take a look at some well-known brands in your industry, small or large, and see how they interact with their customers online.
3. Decide on Where You’re Going Live
Location, location, location. Take into consideration where you’re broadcasting from: both online and offline.
Offline, you want to consider the background: the type of environment, the colors, the depth. Pick a cool place that’s visually appealing to broadcast or that matches your brand guideline. For instance, a soccer brand might broadcast from the stadium or the field, or go simply with a drop down background color of their team with its mascot logo and team name on it.
Just as important, where you broadcast online makes a difference. With live stream software technology, you can go live with OBS, Wirecast, XSplit, and more. Figure out your setup so that you can go live on a Facebook profile, page, group, or event.
4. Make a Little Script
There’s nothing wrong with taking the time to put some strategy into your Facebook Live. Rather than throw spaghetti at the wall (well, this could do if you’re an Italian restaurant, we suppose), plan out some ideas with a timeline for your video.
For example, you might decide that you are going to go live at 12:00pm and end at 1:00pm, during lunchtime. This gives you a frame of reference for the beginning, middle, and end of the story, contest, or conversation you’re going to have. Include talking points with some general minutes so the broadcast moves along. You can always have someone “run minutes” if they’re behind the camera, or even in it, so that someone is responsible for any talking changes.
Include times to re-engage your audience, introduce any special announcements or promotions, and more. Plan for people jumping into your broadcast at random times- every 15 minutes or so you may want to recap what’s going on so that your members have some context about the broadcast.
If you’re looking to do another Facebook Live in the future, or have an upcoming event, be sure to end the video with that information and drop a link in the comments so that people can get involved.
For more recommendations, visit the official Facebook Live Tips page: https://live.fb.com/tips/