Blog

Sharing our ideas, opinions, and thoughts on the state of technology and the best use of social media.

Blog
More and more businesses are hopping on the Facebook Live train as it becomes increasingly rewarding to broadcast to customers where they’re at: on Facebook. Whether you own a small business or have a large corporate brand, there's no doubt that live streaming on Facebook is becoming a great w...
23
Jan
How to Boost a Facebook Post
Ads
Blog
Facebook
Boosting to Better Facebook Engagement If you manage a Facebook page, chances are you have seen the 'Boost Post' button. If you have ever used this feature, you have either come to love it or absolutely hate it. I hear both sides: some people talking about the amazing success they have been hav...
13
Aug
promoting a new website online
Blog
Website
Author's Note: You can find yesterday's #Blog365 contribution over on Central Florida Top 5. I got to cover the arrival of the Mummies of the World exhibit at the Orlando Science Center! One of our clients recently launched a new website (through another company). Since we've been consulting on ...
Should I Be On Every Social Network for My Business
Blog
Social Media
Today I was on a call with a prospective client, the executive director of an organization that is just looking beyond its first baby steps into the digital marketing world. As we talked through our process for building a comprehensive brand strategy and online community, he remarked several ti...
Blog
Social Media
They say you learn something new every day. Today, I learned about the existence of the Orlando Facial Hair Club: A community of people organized specifically around appreciation for mustaches and beards... featuring products and beard-related content and meet-ups of bearded (and beard-lov...
why wireframes matter to website design
Blog
Website
A wireframe is to a website design as a stick figure sketch is to a portrait. In practice, it only reflects the bare bones of the site... the essential big-picture details. In reality, it is your opportunity to plan. It's the first moment when the architect of the website sits down to visua...