Ready to Go Live? 4 Broadcasting Tips for Success on Facebook Live

More and more businesses are hopping on the Facebook Live train as it becomes increasingly rewarding to broadcast to customers where they’re at: on Facebook.

Whether you own a small business or have a large corporate brand, there’s no doubt that live streaming on Facebook is becoming a great way to engage with your audience and get more buyers (or whatever you’re trying to achieve.) With that said, there are a few things you want to prepare your video for before going live. Use the four tips below before you officially hit the switch:

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1. Pick a Device to Broadcast On
Most people broadcast to Facebook live from their smartphone, whether iPhone or Android. If you’re going this route, decide on whether you want to film horizontally or vertically. You can always move from normal camera mode to “selfie mode” to mix up perspectives.

While broadcasting live from a smartphone will get the job done, broadcasting live from a professional camera, game, or other type of equipment or streaming software can result in high quality audio and video which is sure to make your brand shine. External cameras like the Mevo Camera by Livestream can introduce HD cameras and more. With Facebook’s Live API, you can go live from an external camera, drone, or other high-quality machines.

Along the same lines, you want to look into the audio, stabilization, lighting, and overall feel of the video. Do some tests for technical purposes before the big broadcast so you can be comfortable that your Facebook Live is going to look and sound great.

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2. Plan Some Creative Ideas
Think of Facebook Live as a mini-tv show. This is your time to think outside of the box and grab the attention of your audience.

Brainstorm ways to put a spin on your messaging after you’ve decided the goal for your video. Consider using elements of surprise, humor, and storytelling to drive home an engaging Facebook Live broadcast. You could also run some kind of contest, group panel-like conversation, or do a simple Q&A to get people commenting on your broadcast.

Which leads to another point: respond to comments before, during, and after your show. People are more likely to stay invested and engaged on your video the more that they feel involved. Shout out some names during the broadcast, introduce them during the beginning when people are joining in, ask them questions, and get to really know them.

In fact, if you have the hands, get someone to monitor and respond in real-time on a different device than the one used to broadcast. This hits two birds with one stone. For more ideas, take a look at some well-known brands in your industry, small or large, and see how they interact with their customers online.

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3. Decide on Where You’re Going Live
Location, location, location. Take into consideration where you’re broadcasting from: both online and offline.

Offline, you want to consider the background: the type of environment, the colors, the depth. Pick a cool place that’s visually appealing to broadcast or that matches your brand guideline. For instance, a soccer brand might broadcast from the stadium or the field, or go simply with a drop down background color of their team with its mascot logo and team name on it.

Just as important, where you broadcast online makes a difference. With live stream software technology, you can go live with OBS, Wirecast, XSplit, and more. Figure out your setup so that you can go live on a Facebook profile, page, group, or event.

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4. Make a Little Script
There’s nothing wrong with taking the time to put some strategy into your Facebook Live. Rather than throw spaghetti at the wall (well, this could do if you’re an Italian restaurant, we suppose), plan out some ideas with a timeline for your video.

For example, you might decide that you are going to go live at 12:00pm and end at 1:00pm, during lunchtime. This gives you a frame of reference for the beginning, middle, and end of the story, contest, or conversation you’re going to have. Include talking points with some general minutes so the broadcast moves along. You can always have someone “run minutes” if they’re behind the camera, or even in it, so that someone is responsible for any talking changes.

Include times to re-engage your audience, introduce any special announcements or promotions, and more. Plan for people jumping into your broadcast at random times- every 15 minutes or so you may want to recap what’s going on so that your members have some context about the broadcast.

If you’re looking to do another Facebook Live in the future, or have an upcoming event, be sure to end the video with that information and drop a link in the comments so that people can get involved.

For more recommendations, visit the official Facebook Live Tips page: https://live.fb.com/tips/

4 Ways to Increase Holiday Sales Online

With the holidays approaching, shopping for deals is top of mind for many Americans.

In fact, in 2016, more than 108 million consumers shopped online over the Thanksgiving holiday, a 5 million increase from 2015, according to NRF data. Compare those internet sales to the 99 million shoppers who went in-store in 2016, a 3 million decrease since 2015.

It’s no question that in 2017, we can predict that there will be even more people shopping online, and less of them dashing to the stores. Marketers and business owners can prepare and optimize their online promotions for the holiday season – on Christmas, New Year’s Eve, and beyond — in the following four ways.

1. Make finding products and services easy.
According to a survey by ViSenze, 52% of consumers said it’s hard to find the products they’re looking for online, despite enjoying online shopping more than hitting the store. Thus, it’s important to make it easy as possible for customers to find your stuff online, whether that’s on Google, Amazon, Facebook, your website– you name it. Here are three ways you can do that.

  • When products go out of stock, make sure recommendations are replaced in real time so consumers can continue adding to their cart.
  • Post enriching organic and paid content with strong visuals on social media. For example, think about how your products can be used in inspiring video, images, and GIFs.
  • Tease consumers about the upcoming sale with sneak peeks or special promotions leading up to the holiday weekend.

 

2. Give deals to people who shop early.
Since some people work overtime during the holidays, they want to shop anytime they are free to catch their breath. Provide multiple sales and special discounts to hit these customers so that they can shop early – and even late. For example, Steam has been providing their gamer audience with digital gift cards, available since end of October. You can do something similar, get creative with one-day flash sales, or offer free and fast shipping (same-day delivery, even).

3. Ensure that shopping on mobile is seamless.
NetElixir forecasted that 35% of online purchases will be made on mobile for the 2017 holiday season. Get your team to test devices and check out methods for every possible way a customer can buy. This means giving shoppers a choice to check out as a guest, different ways to pay (PayPal, Credit Card, Apple Pay), and screens that load fast so they don’t go to a competitor for the same product.

4. Review your return policy and gift exchange.
Target released an exchange service for gifts, called Gift Now, where those gifting to their friends and family can do so by sending a quick email. Gift receivers will then have the option to accept or exchange the gift for a different Target product or a gift card. There’s no doubt that this will help Target meet their holiday sales goals while improving the overall online shopping experience, and many other retailers like Macy’s and Saks Fifth Avenue do the same thing to keep their sales. We all know what it’s like to get a gift we don’t like– make returns and exchanges easy for consumers.